Fashion Change Theory: Tour Merch

Whether an old vintage ACDC t-shirt or a Justin Bieber Purpose Tour long-sleeve, tour merchandise has made its comeback. Thanks to reality stars, young musicians, and their fans the march is being worn, and not only to concerts. The theories responsible for this trend are the “fashion cycle” and the “trickle-up theory.” Fashion Cycle: Trends are rarely… Read More Fashion Change Theory: Tour Merch